Marketing Manager, Digital and Print – Bulk Barn Foods

ABOUT BULK BARN FOODS

Since its establishment in 1982, Bulk Barn has grown from one store to over 300, with more locations opening every year. During that time, it has offered its customers competitive prices and a whole lot of choice.

In each of its stores, customers can find over 4,000 products, each one sourced for its amazing quality.

Bulk Barn is constantly adding more products to meet customers’ evolving needs, including vegan and non-GMO options. It is proud to offer hard-to-find international products like British candies.

Over the years, Bulk Barn has prided itself not only on its premium products but also on its bright, clean, and friendly stores that are jam-packed with delicious inspiration. Bulk Barn is passionate about its business.

The organization believes it is necessary to possess the knowledge and expertise in the retail industry to execute its program in a highly professional manner.

Bulk Barn is proud of its progressive thinking, detailed and methodical planning, consistent store operation, and exceptional attention to detail.

Our Values: High Standards | Passionate | Committed | Exciting and Fun | Supportive | Customer Oriented

ABOUT THE ROLE

The Marketing Manager, Digital and Print assists the VP, Merchandising in the preparation of the yearly plans, including objectives, strategies, plan outline, executional activity timelines, and individual project cost reviews as applied to the overall budgets.

Specific planning areas include digital and print communication, email marketing, social media, promotional activity, and E-commerce.

The Manager requires strong verbal and written communication skills for the day-to-day management and liaison with staff.

This position is responsible for assessing and reviewing all internal and external corporate communications, as well as all communication directed to consumers across multimedia platforms.

It requires strong attention to detail to ensure all communications are composed and presented accurately and on time, in line with approved critical paths.

KEY RESPONSIBILITIES

People Management

• The Marketing Manager is responsible for ensuring that all marketing team members receive support and guidance in managing the daily cross-functional workflow within the department. Additionally, support will be provided by ensuring that required inter-departmental communication is forwarded to marketing in a timely manner to guarantee that projects are completed as planned.
• The Marketing Manager collaborates closely with the Supervisor to ensure that all projects run smoothly, that project information and details are accurate, and that follow-up on inter-departmental communication related to projects is submitted as planned.
• The position will also oversee and monitor the weekly individual staff project status reports while providing support as needed to ensure that project details are complete and timelines are met.

Planning (Project/Task Management)

• Assist the VP of Merchandising in developing objectives and strategies for each media type, including digital and print communication, social media, email marketing, promotional activities, and e-commerce.
• Interface with marketing staff to lay out preliminary plans and develop project activity calendars for each type. Review the project requirements and establish budget guidelines for each media and promotional activity.  
• Interface with outside suppliers directly involved with yearly plan development to establish executional critical path parameters and budget requirements per project.
• Review the preliminary plans with the VP of Merchandising and jointly establish the execution parameters and budgets.

Digital Media (Project/Task Management)

• Collaborate with the Supervisor to review and assess all aspects of the current activity across existing platforms, including the website, email marketing, Flipp, Instagram, and Facebook, and identify opportunities to enhance communication and performance.
• Work with the Supervisor to oversee the photography, graphic design, and copy writing for all creative posted on digital media. 
• Generate innovative ideas to increase web traffic and enhance social media communications.
• Develop activity calendars for each media platform which work in unison to build a stronger communication package overall.
• Develop promotional activity for the website supported by social media platforms.
• Evaluate outside suppliers which can enhance our social media presence on the key consumer communication points identified in the Marketing plans.
• Assess ways of increasing the quality and quantity of our website traffic.
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook).
• Prepare online newsletters and promotional email campaigns to the subscriber base.

Print Media (Project/Task Management)

• Creative activities include newspapers, flyers, bag stuffers, promotional banners and signs, as well as in-store window and aisle signs.
• Evaluate existing creative and recommend new innovative ways to convey brand messages.
• Oversee the scheduling and execution of all programs, including distributing flyers and placing newspaper ads.

E-Commerce (Project/Task Management)

• Provide the VP of Merchandising with daily updates on any issues or opportunities that have arisen, and review any project content requiring input or sign-off approval.
• Schedule weekly group meetings to review the status of all projects and event calendars.

Budget and Resource Management (Project/Task Management)

• Strong budgeting skills and financial acumen
• Ability to accurately track expenditures, ensure precise budget reporting, and provide clear summaries of spend allocation.
• Ability to analyze spending trends, adjust budgets as needed to align with business objectives, and make data-driven recommendations to maximize marketing investments.
• Provide the VP of Merchandising with daily updates on any issues or opportunities that have come to light, and review any project content requiring input or sign-off approval.

Push For Results

• Involve all marketing team members in reviewing and assessing each media type before formulating objectives, strategies and executional parameters for each platform. Review details with the VP of merchandising before initiating the budget estimate and planning stage.
• Work with the Supervisor to oversee the photography, graphic design and copywriting for all printed advertising and promotional materials.

Innovation

• Generate innovative ideas to increase web traffic.
• Suggest new optimization methods to improve customer experience.
• Provide creative ideas for content marketing for in-store and website activity.
• Assess existing corporate digital technology and identify opportunities to improve performance.

Detail Orientation

• Ensure the smooth operation of all digital tools and applications (e.g., website, blogs, social media, and Flipp).
• In combination with the Supervisor, monitor project status and communication flow on a daily basis to ensure content is complete, accurate, and error-free and execution timelines and sign-off requirements are met.

Compliance

• Ensure the accuracy of all content across communication platforms aligns with the approved copy and brand image standards.

Other

• Promotes and works to maintain workplace wellness, health, and safety through active compliance with all workplace health and safety policies and procedures.
• Any other duties as required.

QUALIFICATIONS AND EXPERIENCE

• Business degree with a focus on marketing, including digital technology
• 5-8 years of experience working in a marketing department, with flyer program development and execution, in-store promotional activity, online marketing tools and web-based technologies, and creative content writing
• 5 years of management experience and working in a fast-paced deadline-driven environment
• 5-8 years of experience working with digital media, including hands-on experience with SEO/SEM and CRM software and Google Analytics
• Excellent verbal and written communication skills
• Excellent interpersonal and team management skills
• Strong analytical skills
• Key capabilities include project and task management, problem-solving, detail orientation, push for results, innovation, and people management

DIVERSITY AND ACCOMMODATION

Bulk Barn Foods Limited is an equal-opportunity employer that values diversity in the workplace. Accommodation is available per the AODA if requested.

Thank you for your interest. Only those candidates who are selected for an interview will be contacted.

HOW TO APPLY

To express interest in this exciting opportunity, email your cover letter and resume to:
Marty Greenaway, Search Consultant
Email: mgreenaway@feldmandaxon.com