By Marty Greenaway, Search Consultant
Social media, which has transformed from a means of connecting with friends to a powerful marketing and networking tool, is revolutionizing the way companies attract and hire talent in today’s digital era.
When discussing social media in this blog, I am referring to popular platforms such as Instagram, Twitter, TikTok, Snapchat, and Facebook. LinkedIn is a professional platform (that has aided recruitment immensely since its inception) and I would not categorize it alongside the above-mentioned social media apps.
In recent years, the use of social media platforms for talent acquisition has gained significant relevance, particularly with the emergence of Gen Z as a major player in the labour market. Companies are increasingly leveraging social media pages/accounts, in addition to LinkedIn, to post about job opportunities and showcase their brand culture in hopes of attracting top talent.
For recruiters and talent acquisition teams, social media provides a valuable avenue to post information about new opportunities in relevant online communities that can be easily shared across various platforms. Platforms such as Twitter, TikTok, Snapchat and Instagram allow for the creation of recruitment informational content such as tweets, reels, posts, and stories, which are free and easily shareable. These platforms serve as powerful means to advertise job positions and attract the younger generation of talent that is deeply immersed in the digital world of social media.
From a job seeker’s perspective, social media offers a plethora of opportunities to showcase talents beyond traditional job boards and resumes. Further, it provides additional platforms for networking with recruiters, finding job listings building personal brands, researching companies, and staying up to date with industry trends.
The use of social media as a hiring channel has gained momentum, and its relevance will only increase in the years to come.