By Gord Brandt, Senior Consultant
Should social media be an integral component of your job search strategy? There are several factors that could impact the answer to this timely question. Social media in today’s digital world has changed the way we communicate, collaborate, consume, and create – and inevitably has transformed the way in which people look for work and market themselves, along with the way in which jobs and candidates get matched.
Social media sites such as LinkedIn offer sophisticated ways of communicating and can lead to extensive networking opportunities. These sites are increasingly used by HR professionals and recruitment firms to both advertise and post job openings, as well as obtain information about prospective candidates in a very efficient and cost-effective manner. LinkedIn allows job seekers to present and market themselves however they choose, with information readily available to potential employers at the touch of a button. In addition, we know that “who you know” plays a very important role in finding a job, and LinkedIn is an effective platform to help facilitate this networking.
Over the past many years, job seekers have modified their search efforts as technology has rapidly evolved. A key element in these efforts has been the role of job seekers’ social connections. Sites such as LinkedIn have enabled every job posting to be available to every job seeker across the globe and these sites are gaining popularity because of their extensive reach and simplified usability. Although as a caution, it is important to note that there is a negative consequence to this, namely that more people than ever apply to jobs online since the process to do so is so much easier. Of course, long gone are the days of submitting hard copy resumes and mailing them in to prospective employers.
We know that conducting a job search is a long, time consuming, demanding, and often frustrating process. We also know that networking remains one of the most effective job search activities. Combined, all aspects of job search and networking are even more streamlined and easier with the use of sites such as LinkedIn. Networking has changed rapidly as a direct result of the increased adoption of social media, making it now one of the most widely-used job search methods. This is primarily due to its ease of use and overall usefulness during a job search, allowing for the ability to use this means of job search and networking whether you are presently working or not.
As a job seeker in today’s hyper-connected world, it is critical to carefully consider professionally-oriented sites such as LinkedIn as they are exceptionally effective as compared to other social media sites such as Facebook, Twitter, and Instagram, for example. Therefore, it is highly recommended to maximize these professionally oriented sites extensively in terms of time spent and frequency of use, as increasingly, these sites are becoming integral for both job seekers and for HR professionals and recruiters.
Gord Brandt is a Senior Consultant, Executive Recruiter, and Coach with Feldman Daxon Partners.
- On March 14, 2018